The Greco
The Greco is an artificially-intelligent affiliate. Like a traditional affiliate, Greco is responsible for bringing in its own high-quality FTDs, ensuring that they remain in communication with the brand, and maintaining the consistency of their deposits.
The Greco is a complete B2C marketing system designed to be run internally by gaming operators. It has the capacity to manage paid media campaigns, social media, SMS and mobile network advertising for any geography, or customer demographic. Once the system is loaded with the basic data it requires to identify players in the market, it will routinely distribute media campaigns to these audiences, then track the resulting deposit activity. Using this approach, Brands will be able to see the true ROI of every view, like, and impression.
Groundwork
For over a decade, Marketing and Media Teams at Broadside9 have been running customer acquisition campaigns for world class brands.
As a performance marketing agency with a deep focus on ROI, Broadside has had a major impact on the affiliate marketing strategies of the gaming industry, driving player acquisition strategies for leading operators on several continents.
In 2016, the product team at Broadside began building a new platform to manage and automate affiliate marketing, customized to gaming. The Greco, the first platform of its kind, is able to leverage player data to pinpoint potential customers, and market to them automatically.
Installation and Launch
Distribution performance estimates are validated using a 3-Phase launch sequence. These measures also enable data to be gathered for optimization cycles following full release.
Deployment
Deployment of Martech packages and creative customization.
Distribution
A new library of non-traditional marketing assets enabled with interactivity and direct deposit.
Data Acquisition
Data acquisition testing and data management integrations.
Understanding Upside
By profiling key audiences and cross- qualifying them against revenue targets, B9 builds audience performance estimates to inform distribution strategy
Highly-performant audience profiles are used to develop ROI benchmarks that will govern media distribution. Mathematical models will show whether any given media channel is worth investing in, how much spend can be justified, as well as expected returns.
Audience Track
By profiling key audiences and cross- qualifying them against revenue targets, B9 builds audience performance estimates to inform distribution strategy.
Using real data acquired from test campaigns, “Minimum Transaction Trends” are established to show the minimum adoption that every distribution channel must demonstrate in order to be viable.
True Benchmarks
By understanding sales data, B9 computational lab removes inefficiencies to create real models for media investors.
ROI models are developed to guide media investments according to true performance, anchored by cross-company KPIs.
Agile Optimization
By continuously monitoring campaign performance against established benchmarks, strategy can be shifted on a 24-hour basis.
If a given distribution track is not performing as expected, the investment can quickly be cut and re-oriented to higher-performing tracks.
These measures allow potential losses to be quickly identified, and avoided.
Video Ad Units
Interactive video units will run across traditional display and VPAID networks, ad well as native apps and mobile networks. Interactive video will begin with an animated video showing real game load and play (2 spins). The « SPIN » CTA will be visible in screen one at all times and will linik user straight to Screen 2 for sign up. If after 5 seconds of video play with no clicks, a second CTA will appear over paused video to offer promotion.
Playable creatives simulate a game experience within distributed ads. With prizes in each view, engagement is extremely high. Interactive media allows users to click on content elements to learn more, and continue to purchase. Pre, mid, and post-roll video ads are commerce-enabled to allow every second of every view to be a direct point of conversion.
Case Studies
Cutting-Edge Marketing Assets
The Greco generates advertising material designed around a brand’s player base. Interactive, customized experiences allow us to capture attention, and begin the gaming experience prior to signup.
Introducing interactive advertising formats has shown to increase marketing ROI by over 30% in cases.
By understanding sales data, B9 computational lab removes inefficiencies to create real models for media investors.
